President Obama and his administration are guilty of several administrative screw-ups, such as the disastrous Obamacare website roll-out in October 2013.Perhaps their worst transgression, however, is that their marketing of their policies and decisions is absolutely horrible. it’s almost as if they had no marketing skills whatsoever…as if they were trying to sell dead insects to new homeowners.
Every administration has missteps that they must walk back after initial exposure to the press and public. But every college sophomore taking marketing 101 knows that selling ice to Eskimos is only feasible if one has the appropriate marketing skills to make the Eskimos believe that they NEED to buy more ice. In the case of the Obama administration, Obamacare and its broken promises of keeping your health care plan if you like it, as well as the Benghazi tragedy and its subsequent aftermath, could have been handled in ways that minimized or even eliminated the political damage to the Obama administration, democrats in general, and the possible future candidacy of Hilliary Clinton in 2016.
Instead, however, republicans in general and the Koch brothers and their super-rich anonymous massive financial contributors in particular have seized upon these and other issues to market their lie- and fabrication-encrusted hate- and fear-mongering messages of utter incompetence and weakness by Obama and his side.
Of course, while blaming Obama for everything from Benghazi to Crimea, they offer absolutely no alternative solutions. Additionally, they do not justify nor offer proof for their criticisms and statements. They get away with all this for one reason:
Many, if not most Americans are low-information voters.
Take, for instance, the republican criticism of Benghazi, where 4 Americans were murdered in a terrorist attack in 2012. the Obama administration has vowed to bring the responsible parties to justice. The only problem with that is that the perpetrators haven’t been caught yet. The reasons for this are obvious: it’s hard for the USA, or any western country for that matter, to identify and then trace terrorists in a foreign country. and what we don’t know is what our intelligence community is do regarding accomplishing that goal, nor will we know until and less the perpetrators are caught and we can prove we have the right people.
But the republicans are screaming that Obama is doing NOTHING to catch them and bring them to justice, and as a result, no other countries respect us anymore. What they don’t tell you is that their hero GW Bush never got close to catching Osama Bin Laden, but they never claimed that other countries thought we sucked because of that.
And additional example of this republican condemn-Obama-at-all-costs doctrine is the Russian take-over of Crimea. Republicans everywhere are claiming that because Obama hasn’t caught the Benghazi terrorists, Russian president Vladimir Putin was emboldened to annex Crimea from Ukraine. In other words, if Obama had captured ANYONE and claimed they were the Benghazi guys, Putin would have done nothing in Crimea.
Not only that, but now they’re criticizing Obama for not stopping Putin singlehandedly.
Are they for real?
Note that no one republican has offered an alternative. Not one republican is advocating that we go to war with Russia, either. After all, Russia is a nuclear power and the USA is not going to start a nuclear war over a region where the majority voted to join Russia in the first place. But these republicans are still claiming that Obama is not doing his job. They just don’t have a suggestion as to what that job should be.
Because the average American does not do his or her own research on the issues, the poison political ads that the Koch brothers are buying nationwide can have an impact. They don’t need to be true. They just need to make the low-information voters afraid that under Obama, all the bridges in the USA are going to collapse.
There is one last item that these republican hate- and fear-mongers are capitalizing on, and that is Obamacare. The Affordable Care Act was an attempt to incorporate republican ideas into what should have been a straight-forward, universal health care system akin to “Medicare for all” or a single-payer system, that would have been simple, equal, and ultimately invisible as far as how it was financed…through our taxes like in every other industrialized country.
Because of that effort to please the impossible-to-please GOP, the current health care reform program has got a LOT of problems, and they aren’t going to go away anytime soon. This, too, is the result of a flawed (non-existent, actually) marketing plan from its inception. And if the democrats lose control of the senate in 2014, this is going to be the main reason.
On the other hand, voters should have a responsibility to discern the truth before they vote, and If ANYTHING screams that people should have to pass an exam before being allowed to vote, this does.
Yeah. THAT’s gonna happen.